A shiny nickel

A shiny nickel to anyone who can figure out wth this guy is trying to sell me:

“Our cloud provides a go-to hub to strategically access all tools necessary for brands to scale their quant and qual activities to ensure the consumer’s voice is always brought to the table, no matter how big or small the need is.”
UPDATE: It appears to be they’re selling Q&A access to a database full of self-identified “influencers”. ¯\_(ツ)_/¯